The sustainable alternative
The battle against climate change and the race to net zero has seen a significant rise in the popularity of alternative energies. The groundswell of pressure concerning sustainability is driving the forecourt sector toward a seismic transformation
The catalyst inspiring this change is the forthcoming ban on the sale of new petrol and diesel cars by 2035, with hybrid models to follow soon after. As a consequence, motorists in the market for a new car after the deadline will be presented with a choice of battery-electric vehicles or other environmentally friendly alternatives, such as hydrogen or LNG. Retailers need to start strategic planning now to revise their existing business model – or risk getting left behind.
As established fuel suppliers, large forecourt networks and independent retailers are in a strong position to claim natural ownership of new energies. Retailers should embrace the potential new revenue opportunities generated from welcoming environmentally friendly drivers to the site. By treating it as incremental business and leveraging existing locations and facilities to deliver new energies, they will soon see a return on their investment via supplementary store sales.