A global movement toward a carbon-free economy is well underway, with motorists now considering alternative energies such as biofuels, gas, hydrogen and of course, electricity. The emergence and rapid growth of electric vehicles (EVs) on Ireland’s roads have presented an opportunity for fuel retailers to tap into a flourishing market, generate income from non-fuel sales, and take part in modelling the net-zero emissions future.
Furthermore, digital technologies and connectivity, on-demand services, online retail and mobile payments continue to evolve and raise consumer expectations. Customers, now more than ever, demand seamless communication and increased personalisation in services. This shift has prompted MOCs and multi-national groups to reinvent the way they serve shoppers and embrace digitisation in a bid to enhance operational efficiency and improve the customer experience.