Be proactive, not reactive!
A good first impression is a forecourt’s ticket to the continued success of attracting transitory drivers and is vital for encouraging loyalty from existing customers. It stands to reason that the site’s exterior is the first thing that drivers notice, so a dirt-stained façade is far from ideal. Potential customers may view neglected premises as a negative reflection of the business as a whole.
This concept extends to the signage, canopy, store frontage, car wash, lighting, electric vehicle (EV) charge points and fuel dispensers, as well as the forecourt itself.
The majority of site owners recognise the importance of organising regular cleaning sessions on the forecourt, surrounding areas and in the store. As part of a daily routine, staff can remove litter from the site, empty the bins, attend to minor spillages and dust the shelves in the shop, alongside periodic checks of all public spaces including the washrooms.
This type of chore, whilst tedious, is essential for all retail environments to maintain business values and ensure the safety of customers visiting the site. However, staff cannot be expected to tackle the more challenging areas of the forecourt that may require professional third-party intervention.
