The volatile fuel retail environment is driving forecourt operators to explore solutions that offer a crucial competitive advantage; standing out from the crowd is essential!
A strong first impression is pivotal for a forecourt’s ongoing success in attracting passing drivers and fostering loyalty among existing customers. Since the site’s exterior is the first thing drivers see, a dirty façade is certainly not ideal. Neglected premises can create a negative perception of the business among potential customers. This adverse view can extend to all aspects of the site, such as the signage, canopy, storefront, car wash facilities, lighting, electric vehicle (EV) charging stations, forecourt and fuel dispensers.
Be proactive, not reactive!
TSG’s Care & Protect solution offers a comprehensive cleaning and maintenance programme for all equipment and site assets. It is specifically designed to address the needs of modern, multi-functional forecourts, revitalising older locations and restoring newer or refurbished sites to their original condition.
Most site owners understand the significance of scheduling regular cleaning sessions for the forecourt, surrounding areas and the store. As part of their daily routine, staff can pick up litter, empty bins, address minor spills and dust the shop shelves, while also conducting periodic checks of all public spaces, including the washrooms.
While this task may seem tedious, it is key for all retail environments to uphold business standards and ensure the safety of customers on-site. However, staff should not be expected to handle the more difficult areas of the forecourt that may require professional assistance from third-party services, such as TSG UK.
TSG’s Care & Protect Maintenance
Canopy roof
A well-maintained canopy can draw in visitors from a wide catchment area, enhance site and store traffic, and ultimately increase profits. It should be clean, well-lit and feature clear, prominent branding to attract passing motorists looking to refuel or pick up essentials from the convenience store.
However, due to their inaccessible nature, canopies and fascia panels are often overlooked by site managers, leading to an unsightly accumulation of grime and debris.
Additionally, cobwebs and dust can gather on the canopy lighting, creating a dim and uninviting atmosphere, particularly when paired with broken or malfunctioning lamps that require repair or replacement. These factors can negatively impact the site’s traffic and inevitably lead to a decline in both fuel and store sales.
Such situations are best managed by a team of specialists from TSG, who possess the necessary expertise in the petrochemical industry and the appropriate tools for the task. At the convenience of the site owner, TSG can assist in restoring the canopy, lighting and fascia panels to their original glory.
Signage
Well-maintained, up-to-date signage reflects integrity, reliability and credibility, whilst unkempt signs in poor condition can adversely influence the customer’s perception of the business.
There are four fundamental types of signage; branding, promotional, directional and safety. Each one plays an important role in ensuring operational success.
Branding establishes a unique identity for the business, highlighting its dedication to providing quality products or services and setting it apart from competitors. Promotional signs capture the attention of both regular and passing customers, informing them about current marketing campaigns, such as meal deals. Mandatory safety signs serve to alert visitors to potential hazards on and around the site through simple visual cues, while directional signs guide the public as they navigate the forecourt and store.
To ensure longevity and prevent long-term damage, all forecourt signage should be kept clean and free of rust. Any tears or vandalism should be addressed promptly, and if repairs aren’t feasible, the sign should be replaced. Adopting a proactive strategy for sign maintenance through TSG’s Care and Protect solution will help preserve the brand’s authenticity and safeguard the site’s reputation.
Forecourts and Dispensing Equipment
Every day, dispensing equipment is subject to scuff marks, fuel drips and fingerprints, and should be inspected for damage at the end of each day. However, this daily cleaning routine alone is not enough to keep the equipment in top condition; it should be complemented by a thorough cleaning schedule, during which branding decals can be checked and replaced as needed.
The busier the site, the more likely the concrete surface of the forecourt will experience oil and fuel spills, particularly in immediate proximity to the dispensing equipment. Additionally, the area can become cluttered with gum and other difficult-to-remove waste, potentially leading to customer complaints or lost business. TSG’s professional deep clean will revitalise the business and project a polished image to its clientele.
TSG is here to help
TSG recognises the critical role of effective cleaning and maintenance management for retail forecourts, commercial operations and vehicle wash stations. As the largest service and equipment provider in the industry, TSG boasts over 30 years of experience in installation, service and maintenance, supporting independent networks, multinational oil companies, fleet operations and supermarkets throughout the UK.
TSG’s Care & Protect offers a straightforward and cost-effective proactive strategy for preventative maintenance, ensuring that forecourt equipment remains in optimal condition and operates efficiently. This approach not only extends the lifespan of the equipment but also presents a polished look to both staff and customers.
By choosing TSG for all inspections and remedial work, site owners can effectively manage maintenance costs and minimise the risk of unexpected callouts and unplanned downtime.
TSG’s Care & Protect Solution
Comprehensive Coverage Includes:
- Branding: Both external and internal
- Signage: External and internal
- Forecourt Canopies: Structural repairs included
- Main Identification Displays/Totems
- External Site Illumination
- Internal Site Illumination
- Area, Line and Floor Graphics
- External Décor: Including fuel dispensers
- Internal Décor
- Car Wash Maintenance
- Fuel Dispenser Maintenance
- High-pressure Cleaning: Surface, canopy and under sheeting
- Mould and Algae Treatment: For vertical surfaces
- Perimeter Boundary and Fencing Repairs
- Weed Treatments
- Forecourt Cleaning Supplies: All necessary items
- Regulatory Health and Safety Notices
- Electrical and Hazard Area Testing
How It Works
Before preparing a Care & Protect contract, each forecourt undergoes a thorough site survey to identify areas that would benefit from TSG’s intensive cleaning and maintenance services.
The proposed service level will depend on the inspection results. Forecourt owners can customise their plan by adding or removing elements before finalising the course of action and preferred timeline, ensuring the perfect package for their site or network.
By choosing TSG’s Care & Protect solution, retailers can effectively safeguard their business investment.
For more information on TSG UK and its services and solutions please visit: https://www.tsg-solutions.com/uk
