Power of digital media

Digital media at TSG

The forecourt and convenience store sector is highly competitive; accordingly, retailers must develop a unique promotional strategy to help set their premises apart from the rest. Since 2020, convenience stores have seen impressive sales growth, as they are typically less crowded than supermarkets, allowing customers to enjoy a quicker shopping experience.

The local forecourt’s convenience store is just that: convenient. These stores aren’t generally where customers go to browse, the likelihood is the shoppers are visiting for something specific. This standard consumer characteristic makes profitability a challenge for many of the smaller sites. However, by raising the customer experience with the introduction of fresh, healthy food items and through the tactical use of promotional media, it is possible to shift this behaviour, driving incremental sales and business growth. Digital signage can help raise customer awareness of new products and site owners manage perishable stocks. Items with a short shelf life might be featured as a daily special, and a store with surplus produce might run a local promotion.

Digital signage is flexible and easy to use, making it the perfect tool to customise offers aimed at the locale, clientele or niche products; maybe community messaging to demonstrate the site’s affinity with the area.

TSG is here to help

TSG Systems recognises the importance of effective digital signage on retail forecourts, convenience stores and on dispensers.

TSG is the largest service and equipment provider in the industry with more than 30 years of experience in installation, service and maintenance, supporting independent networks, multinational oil companies and supermarkets across the UK.

Digital media screens, strategically positioned in the store windows, are often visible from the main road, attracting passing motorists and pedestrians alike. The screens reflect the quality and professionalism of the site and instantly provide visitors with an insight into the standards and expectations of the operation.

TSG offers an extensive portfolio of digital media solutions tailored to suit the client’s business. From a single display to multi-screens, TSG’s experts work with retailers to discuss their plans and requirements, offering advice and guidance every step of the way.

Following a site survey and risk assessment, TSG is able to evaluate the best solution and media placement for the business, to create visually stunning screens that make a real impact.

TSG’s highly skilled teams are experienced and extensively trained to work in challenging situations and explosive atmospheres, to ensure forecourt and convenience store screens are installed correctly and safely, providing an eye-catching solution for its customers.

Finally, TSG’s T-Media gives retailers the power to control tailored messages that engage the motorist at the fuel dispenser. T-Media is not only physically integrated into the equipment but also synchronised to the fuelling process itself, delivering relevant media content at every stage.